In 2011 NewBoy launched Fulla®. The 11.5 inch fashion doll has rapidly ascended to be the number 1 fashion doll in the Middle East.

Fulla® represents every young girl’s dream and is a powerful role model because of her consideration to her culture and family values in addition to her endearing look and style.


Fulla® is back with a collection of 26 new dolls including a Fashion and Princess range. Along with her friends Nada and Yasmin, she is looking better than ever. The new dolls have fuller, thicker hair that can be washed and styled, multiple articulation joints throughout the body, improved facial looks, make up and high quality fashion designs.


A new TV animation features a Princess range, with a wide selection of Princess Secret toys which are available to purchase including an Enchanted Mirror to make all little girls feel like a pretty princess! There is a wide selection of Fulla® playtime activity sets as well as cookery activity sets.