Is a very popular Japanese manga series illustrating special spinning tops called "BeyBlades". The series focuses on a group of kids who form teams with which they battle one another using BeyBlades.

NewBoy first introduced BeyBlade toy line to the MENA markets in 2003 through 2005 in line with the first three season anime

A new BeyBlade anime series was launched in 2011 in our region and NewBoy was the official exclusive toy distributor over the whole MENA region. BeyBlade is now on its 6th season “Metal Fight BeyBlade 4D” with a rich and fabulous toy line available through all MENA markets. In addition to the efficient visibility in its markets, NewBoy is organizing live events in many countries by running special competitions and tournaments with valuable prizes for winners.