News Details

Monday, December 22 2014

MBC3 Appoints NewBoy As Toy Partner

MBC3, the leading kids TV channel in the MENA region, and NewBoy, the region’s leading distributor of toys, stationery, food, and nursery products, announced today a new strategic partnership that appoints NewBoy as MBC3’s toy partner. The partnership will commence on January 01, 2015 and will entail spot advertising as well as numerous sponsorship and promotional opportunities and will yield strategic results for both partners at multiple levels.